the ultimate brand consistency solution
We will help you to communicate, track and audit your brand colours from concept to consumer
Why has it proven so difficult to achieve consistency of colour across different print runs? Well, the industry has largely relied on Pantone books, a guide to colours that is used extensively in the print and creative industries. But that is all it is - a guide. Pantone books vary and as a result, so does the colour that you are trying to match.
In addition, colour is also affected by the substrate it is printed on. So using the same ink mix on paper and on plastic will mean your brand is represented in two different ways.
To date, this has been a thorny problem for the print industry and bane of the brand manager's life.
Because if a brand isn't consistent, well, it's not really a brand, is it?
Inkspot is uniquely positioned in Ireland to take the guesswork out of all this.
In addition, colour is also affected by the substrate it is printed on. So using the same ink mix on paper and on plastic will mean your brand is represented in two different ways.
To date, this has been a thorny problem for the print industry and bane of the brand manager's life.
Because if a brand isn't consistent, well, it's not really a brand, is it?
Inkspot is uniquely positioned in Ireland to take the guesswork out of all this.
Pantone liveSay hello to Pantone Live.
This takes the guessing out of colour using the latest technology from the cloud - one single source that never differs. This allows absolute consistency time after time. Your colour is measured within Delta tolerances never before achievable, allowing you to get it right first time and every time. Clear communication of colour to everyone in your global product supply chain. |
complete colour control
What if the colour you want doesn't exist within Pantone?
With our system, that's not a problem. Have you seen a colour somewhere? Do you have a sample of a colour but cannot match it? Are you trying to print a pantone coated colour on an uncoated substrate? No problem. We can achieve all this and generate your very own special colour, formulated just for you.
colour consistency in a world gone mad
Introducing Colour Exchange Files, otherwise known as .cxf files. We take a reading from the colour you want and generate a .cxf file from it. This file can then be used to generate the colour you want and applied to any substrate within a measured tolerance to assure you that you are getting the best match across all products, regardless.
.cxf files allow you to communicate colour world wide, no matter what you are printing. Your designer simply attaches a small .cfx file by email with the artwork and all the information the printer requires is within this file. This means you can be printing coffee bags in Italy, digital labels in Germany and cartons in Ireland with confidence, knowing that when the three meet they will all be within the same colour family and have the same brand identity across the board.
.cxf files allow you to communicate colour world wide, no matter what you are printing. Your designer simply attaches a small .cfx file by email with the artwork and all the information the printer requires is within this file. This means you can be printing coffee bags in Italy, digital labels in Germany and cartons in Ireland with confidence, knowing that when the three meet they will all be within the same colour family and have the same brand identity across the board.
say goodbye to nasty surprises
Inkspot also has the world's latest proofing system, with the widest colour range available. This allows you to proof virtually any colour that is achievable through spot or process and on the substrate you intend to use.
With this system, you get the chance to see the finished product before it goes into production, saving costly re-prints and additional artwork corrections. Say goodbye to nasty surprises when you receive your finished job. With Inkspot, it always looks the way you expect it to.
With this system, you get the chance to see the finished product before it goes into production, saving costly re-prints and additional artwork corrections. Say goodbye to nasty surprises when you receive your finished job. With Inkspot, it always looks the way you expect it to.
inkspot - your brand colour guardian
Because Inkspot operates with the combination of Pantone Live, .cxf files and GMG Proofing, we are perfectly positioned to act as your brand colour guardians.
If you want to maintain your printing with a particular supplier, we can work with them to ensure that the colours they are achieving are within an acceptable tolerance level versus your specified colours.
We can use our system to analyse their proofs versus the agreed tolerances and ensure that they are hitting the mark every time.
If you want to maintain your printing with a particular supplier, we can work with them to ensure that the colours they are achieving are within an acceptable tolerance level versus your specified colours.
We can use our system to analyse their proofs versus the agreed tolerances and ensure that they are hitting the mark every time.